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Every product manager or leader would like to have a strategic impact on their product and organization


Imagine developing a deep understand of product management and what strategy is, how it impacts your product’s growth and success, and knowing your role as a Product Manager or Product Leader in making it happen. You’ll be lightyears ahead of peers who are stuck on the operational “treadmill”, wondering why their product isn’t more successful and why they aren’t moving forward in their careers.

In this Product Strategy Workshop, you’ll learn about product strategy in the context of a broader “business motivation” model. You’ll learn step-by-step how to craft a strategy for your product, align it with organizational strategy, and present it confidently to decision-makers. In two 4-hour sessions, we’ll answer these questions:

  • What is a strategy?

  • How is strategy related to goals?

  • What steps do I take to create a strategy for my product?

  • How do I align my strategy with other strategies in my organization?

  • How can I infer an organizational strategy if one doesn’t exist?

  • What are common growth strategies?

October 3rd, 2023, Tuesday
09:00 am (CET) Amsterdam,Berlin
  • Founders / C-Level Executives
  • Product Managers / Owners
  • $499 + Applicable Taxes
  • Earlybird is available untill May 31st
  • $399 + Applicable Taxes

Need more information? Contact Us

or Call

EU/UK : +49 160 156 19 55

MEA :   +90 552 781 40 23

About the Instructor

Greg Prickril - Cropped.jpg

Greg Prickril

QualifiedONE Product Management Practice Lead

In a 20-year career shipping software at IBM, Microsoft and SAP, Greg Prickril, a strategic product management consultant, coach and trainer, and co -founder Greg has worked with many global enterprise companies to increase the strategic impact of their product management function.


Product-led Business Models for Leadership

This workshop describes the mechanics and value of the product-led approach to leadership and top management versus project-oriented, custom development work. This workshop is highly interactive and designed to help leaders assess the value of products to their business and the key opportunities and challenges associated with this transition.

  • C-level Executives
  • Senior Management
Learning Objectives
  • Demonstrate commercial value of product-led approach
  • Discuss challenges of transition to a product company
  • Have participants evaluate the potential value of product to their companies
Duration / Delivery
  • 4 - 6 hours
  • Online /  Onsite - Live

Product Management Essentials

This course provides an end-to-end perspective on the role of product management in technology companies. It provides a dynamic learning expiring by combining video and live lectures with interactive discussions and team exercises.

  • Product Managers
Learning Objectives
  • Describe the strategic elements of building product businesses
  • Explore operational models for product discovery and delivery
  • Define a reference model for engagement with other disciplines
Duration / Delivery
  • 2 days (7 hours each)
  • Online / Onsite -Live

Product Development for Tech Professionals

This course describes a canonical tech product lifecycle highlighting the key roles involved. This course prepares multidisciplinary team to work effectively together in the context of developing digital products.

  • Other product professionals from engineering, marketing, sales
  • Product managers
  • Potential product managers
Learning Objectives
  • Define a reference model for modern product development
  • Explore key product disciplines, their roles in product development and the engagement model between them, highlighting the central role of product management
  • Describe how product development differs from project-oriented or custom development
  • Create interest in the role of product management
Duration / Delivery
  • 1 day (7 hours)
  • Online / Onsite - Live
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