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Focus on what is most important and ensure that organizational efforts are directed towards achieving goals in the most efficient and effective way

It can be difficult to determine the relative importance of different tasks, especially when they have different levels of impact or urgency. On the other hand, different stakeholders may have different priorities, which can make it difficult to determine the best course of action.

Prioritization is a product manager’s core competency. But with so many techniques available, how do you know which one to use? Imagine prioritizing like a champ, driving alignment with stakeholders and confidently defending your decisions on roadmap and release scope.


In this workshop, we’ll take a strategic look at prioritization and explore some of today’s most popular techniques to improve decision making, resource allocation and better goal attainment.


  • Prioritization Foundations

  • Prioritization and Strategy

  • Balancing Market and Commercial Needs

  • Balancing Competing Priorities

  • Building Consensus

  • Prioritization Buckets

  • Prioritization Techniques

  • October 5th, 2023, Thursday
  • 09:00 am (CET) Amsterdam,Berlin
  • Product Managers
  • Product Owners
$499 + Applicable Taxes
Earlybird is available untill May 31st
$399 + Applicable Taxes

Need more information? Contact Us

or Call

EU/UK : +49 160 156 19 55

MEA :   +90 552 781 40 23

About the Instructor

Greg Prickril - Cropped.jpg

Greg Prickril

QualifiedONE Product Management Practice Lead

In a 20-year career shipping software at IBM, Microsoft and SAP, Greg Prickril, a strategic product management consultant, coach and trainer, and co -founder Greg has worked with many global enterprise companies to increase the strategic impact of their product management function.


Product-led Business Models for Leadership

This workshop describes the mechanics and value of the product-led approach to leadership and top management versus project-oriented, custom development work. This workshop is highly interactive and designed to help leaders assess the value of products to their business and the key opportunities and challenges associated with this transition.

  • C-level Executives
  • Senior Management
Learning Objectives
  • Demonstrate commercial value of product-led approach
  • Discuss challenges of transition to a product company
  • Have participants evaluate the potential value of product to their companies
Duration / Delivery
  • 4 - 6 hours
  • Online /  Onsite - Live

Product Management Essentials

This course provides an end-to-end perspective on the role of product management in technology companies. It provides a dynamic learning expiring by combining video and live lectures with interactive discussions and team exercises.

  • Product Managers
Learning Objectives
  • Describe the strategic elements of building product businesses
  • Explore operational models for product discovery and delivery
  • Define a reference model for engagement with other disciplines
Duration / Delivery
  • 2 days (7 hours each)
  • Online / Onsite -Live

Product Development for Tech Professionals

This course describes a canonical tech product lifecycle highlighting the key roles involved. This course prepares multidisciplinary team to work effectively together in the context of developing digital products.

  • Other product professionals from engineering, marketing, sales
  • Product managers
  • Potential product managers
Learning Objectives
  • Define a reference model for modern product development
  • Explore key product disciplines, their roles in product development and the engagement model between them, highlighting the central role of product management
  • Describe how product development differs from project-oriented or custom development
  • Create interest in the role of product management
Duration / Delivery
  • 1 day (7 hours)
  • Online / Onsite - Live
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