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The Path to Product Excellence

Transitioning the

Product Management Organization

We have encountered dozens of product leaders who are frustrated with their products’ business performance in general and their organization’s product management function specifically. These leaders often struggle to identify the root causes of the performance issues they perceive. Other leaders face the daunting task of establishing product management as a function and even product development as an organizational competency.

Product Management Transition Framework_

Based on years of experience as PMs, leaders, consultants, and trainers, we have developed a framework supported by a set of practices and tools that allow product leaders to think holistically about how to improve the effectiveness of their product managers and radically increase their portfolio’s business performance.


This white paper explores a framework we developed that helps leaders and organization reason over their current state, define a preferable “to be” state and create a more effective product management function that continuously improves.

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Greg Prickril

Product Management Practice Lead

In a 20-year career shipping software at IBM, Microsoft and SAP, Greg Prickril, a strategic product management consultant, coach and trainer, and co-founder Greg has worked with many global enterprise companies to increase the strategic impact of their product management function.

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